A pace report compares the event business you have on the books for a future period against what you had at the same point last year, so you know whether you are ahead or behind while there is still time to act. CreventaFlow produces pace automatically from your pipeline.
A pace report compares the event business you have on the books for a future period against what you had on the books at the same point last year. It answers one question: are we ahead or behind? If this time last year you had £80,000 confirmed for December and today you have £60,000 confirmed for this December, you are £20,000 behind pace, and you know in time to do something about it.
Why pace matters more than totals
A revenue total tells you where you finished. Pace tells you where you are going to finish, months in advance. Hotels have used pace reporting on rooms for decades; venue event teams often still work from a bookings diary and a feeling. Christmas is the clearest example: by late September the shape of December is largely set, and a venue that tracks pace can add a promotion, release joiner-night tickets or chase the corporate list while it still changes the outcome.
What a good pace report shows
- Confirmed revenue for the future period, versus the same point last year.
- Open enquiry value: what is in the pipeline but not yet confirmed.
- Conversion rate, so you can tell whether a gap is an enquiry problem or a closing problem.
- The same view by month and by event type, so you can see exactly where the gap sits.
How venues produce one
The hard way is a spreadsheet someone rebuilds every Monday from the bookings diary. The reliable way is a system that records every enquiry and booking with dates and values as a matter of course, so pace is a report you open rather than a document you build. CreventaFlow tracks open enquiry value, conversion rates and year-on-year pace automatically as your team works the pipeline. Read about enquiry management for venues or book a demo.
