The Parmar Collection streamlines
large-scale events with Creventa
For the Parmar Collection, events are the beating heart of their venues. Between Winstanley House and the City Rooms, the team delivers weddings, corporate functions, ticketed events, and Christmas party nights for hundreds of guests. But with every large celebration came hours of manual spreadsheets, endless admin, and high risk of errors — until Creventa transformed the process.
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Trusted by event teams of all sizes
Introducing The Parmar Collection
The Parmar Collection is a group of renowned venues in Leicester, including Winstanley House and the City Rooms. Known for stunning weddings, corporate events, and high-profile ticketed evenings, the group also hosts large shared Christmas party nights for up to 500 guests.
Rachel Desousa oversees planning, guest management, and delivery across these busy venues.
Business Gaps
Managing ticketed and Christmas events was time-intensive and error-prone. Manually handling spreadsheets for hundreds of guests made communication between clients, chefs, and operations slow and confusing.
"The biggest challenges we had were for our ticketed and Christmas events. It was a lot of manual work with spreadsheets — slow, confusing, and hard to communicate. Now, with Creventa, everything's in one place — smooth sailing."
The solution
Creventa
Creventa gave the Parmar Collection an all-in-one platform for guest management, pre-orders, and ticket sales.
Key features they rely on include:
- Online booking for ticketed events – Guests book themselves in, like booking a movie, without calling the venue.
- Guest pre-orders & dietary details – Simple tick-box system for menus and allergens.
- Floor plans & table arrangements – Generated instantly from guest data.
- Automated emails & reminders – Professional touchpoints that guests value.
- Training & support – Tailored onboarding and responsive help whenever needed.
“It creates a better guest experience. Guests love entering their dietary requirements themselves — it gives them peace of mind and makes the process professional and convenient.”
Rachel Desousa, The Parmar Collection
The Results
Business Impact
Significant time savings
Manual spreadsheets are gone. Event information can now be pulled in a day or two, even for 500-guest Christmas parties.
Enhanced guest experience
Clients and guests comment on how easy and convenient the system is. From booking to table plans, everything feels seamless.
Smooth large-scale events
The team successfully delivered Christmas parties of 350–500 guests with ease, impressing even their biggest clients.
Read the transcript
Rachel Desousa, The Parmar Collection
“The biggest challenges we had were for our ticketed events and our Christmas events. For Christmas we have large shared party nights across both venues, and it was a lot of manual work going into it, manual spreadsheets. It was really slow and confusing, and quite hard to communicate between the clients and then passing information on to chefs and the operations team. Now that we have got Creventa it is quite smooth sailing. Everything is in one place, which is really good. The clients can use it, we use it, and then we pull the document straight from Creventa and pass it on to chefs and operations, which works really well for us.”
Rachel Desousa, The Parmar Collection
The Results
Business Benefits
From challenge to success
Creventa turned a stressful, manual system into a streamlined, guest-friendly solution for the Parmar Collection. It saves time, delights guests, and ensures the team can handle even their largest events with confidence.
And if Creventa was switched off tomorrow?
Read the transcript
Rachel Desousa, The Parmar Collection
“It keeps the whole team on the same page. There is all live data, no one waiting. We are a team that looks after all these events together, so it is not one person looking after one thing. If I am off, my colleague can pick it up. There is no looking for the spreadsheet saved in a random folder on my computer. All the information is in one place, which really works, and people can pick up where I have left off if I have gone on holiday. It is quite convenient for us as a team.”
Rachel Desousa, The Parmar Collection
“We would struggle, especially at Christmas. Going back to spreadsheets would be a nightmare — we’d actually really struggle.”
Rachel Desousa, The Parmar Collection
Ready to make event management seamless for your team and stress-free for your guests?
Book your free demo today and see how Creventa can transform your venue.
