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The Parmar Collection streamlines large-scale events with Creventa

For the Parmar Collection, events are the beating heart of their venues. Between Winstanley House and the City Rooms, the team delivers weddings, corporate functions, ticketed events, and Christmas party nights for hundreds of guests.
But with every large celebration came hours of manual spreadsheets, endless admin, and high risk of errors — until Creventa transformed the process.

Trusted by event teams of all sizes

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The Client

Introducing The Parmar Collection

The Parmar Collection is a group of renowned venues in Leicester, including Winstanley House and the City Rooms. Known for stunning weddings, corporate events, and high-profile ticketed evenings, the group also hosts large shared Christmas party nights for up to 500 guests. Rachel Desousa oversees planning, guest management, and delivery across these busy venues.

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The Challenge

Business Gaps

Managing ticketed and Christmas events was time-intensive and error-prone. Manually handling spreadsheets for hundreds of guests made communication between clients, chefs, and operations slow and confusing.

“The biggest challenges we had were for our ticketed and Christmas events. It was a lot of manual work with spreadsheets – slow, confusing, and hard to communicate. Now, with Creventa, everything’s in one place – smooth sailing.”

Rachel Desousa, The Parmar Collection

The solution

Creventa

Creventa gave the Parmar Collection an all-in-one platform for guest management, pre-orders, and ticket sales.

Key features they rely on include:

  • Online booking for ticketed events – Guests book themselves in, like booking a movie, without calling the venue.
  • Guest pre-orders & dietary details – Simple tick-box system for menus and allergens.
  • Floor plans & table arrangements – Generated instantly from guest data.
  • Automated emails & reminders – Professional touchpoints that guests value.
  • Training & support – Tailored onboarding and responsive help whenever needed.
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“It creates a better guest experience. Guests love entering their dietary requirements themselves — it gives them peace of mind and makes the process professional and convenient.”

Rachel Desousa, The Parmar Collection

The Results

Business Impact

Significant time savings


Manual spreadsheets are gone. Event information can now be pulled in a day or two, even for 500-guest Christmas parties.

Enhanced guest experience
Clients and guests comment on how easy and convenient the system is. From booking to table plans, everything feels seamless.

Team collaboration
 With live data in one place, anyone can step in if a colleague is away. No more searching for lost spreadsheets.

Smooth large-scale events


The team successfully delivered Christmas parties of 350–500 guests with ease, impressing even their biggest clients.

Rachel Desousa, The Parmar Collection

The Results

Business Benefits

From challenge to success

Creventa turned a stressful, manual system into a streamlined, guest-friendly solution for the Parmar Collection. It saves time, delights guests, and ensures the team can handle even their largest events with confidence.

And if Creventa was switched off tomorrow?

Rachel Desousa, The Parmar Collection

“We would struggle, especially at Christmas. Going back to spreadsheets would be a nightmare — we’d actually really struggle.”

Rachel Desousa, The Parmar Collection

Ready to make event management seamless for your team and stress-free for your guests?

Book your free demo today and see how Creventa can transform your venue.

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